Media Planning & Buying

Buying advertising placements shouldn't require guesswork. We plan the campaign, negotiate the rates and place your media across all appropriate and meaningful outreach options - so your budget reaches the right audience efficiently.

THREE DECADES OF INNOVATION.ONE MISSION: YOUR SUCCESS.

Trusted by
Businesses Nonprofits Medical groups Public agencies Associations Community organizations
Why It Matters

Bringing 32 years of media experience and proven results.

MAYACO brings a wealth of experience - evaluating which platforms actually reach your audience, negotiating rates and added value, and maximizing efficiencies of each and every campaign.

Whether you're launching a statewide public awareness campaign or a local outreach promotion, the work is the same: understand the audience, match the media to them, buy it efficiently, and verify it ran. With over 32 years of media planning, buying and production, we connect your objectives to the people you need to reach.

All Media Buying Media Research Efficient Rates Performance Analysis
Proven At Scale

From $26 million to Main Street

MAYACO staff has planned and managed a $26,000,000 annual media budget for a Northern California advertising campaign - PLUS built successful local campaigns for organizations and public entities regardless of budget amount.

The scale changes. The discipline doesn't: clear scope, honest timelines, efficient budgeting and support that doesn't vanish once the campaign launches.

$26M

Annual media budget planned, negotiated and managed for a Northern California advertising campaign.

What We Buy

Reaching targeted audiences efficiently

We plan successful media campaigns together, so your message reaches the right audience

Streaming & Digital Video

Social media platforms and streaming audio networks, are bought on audience rather than guesswork.

  • Audience and geographic targeting
  • Platform selection and vetting
  • Impression goals and frequency caps
  • Performance reporting

Multi Media Campaigns

Media buying tailored to your needs for maximum efficiency, with research, planning, buying, and verification.

  • Understanding your audience
  • Researching all media options
  • Rate and package negotiations
  • Multi-language media experience

Planning & Reporting

The work that turns a budget into a working campaign - and proves it delivered.

  • Audience research and media mix
  • Budget allocation by channel
  • Insertion orders and trafficking
  • Post-buy analysis and reconciliation
Our Process

From budget to implementation in five clear phases

01

Discover

We start with your goals, market, budget and deadline - before anyone talks about buying advertising placement.

02

Research

Who are you reaching, where are they, and what media are they using? Data decides, not habit.

03

Plan

You receive a written plan: recommended channels, budget allocation, campaign dates and projected reach.

04

Negotiate & Place

We negotiate rates, secure added value, issue insertion orders and traffic creative to every media platform.

05

Verify & Report

We confirm advertising ran as ordered, reconcile invoices and report what the campaign delivered.

Why MAYACO

Practical, experienced, and still here when you need us

Rate negotiation

Published rate cards are a starting point. We know what the market actually pays and negotiate accordingly, including bonus weight and added value.

Audience data, not assumptions

Media decisions come from research into who your customer is and where they spend attention - not only relying media reps sales presentations.

Post-buy accountability

We confirm your advertising ran when and where as purchased, reconcile the invoices and pursue make goods when they don't.

Clear communication

CPM, GRP, dayparts and "audience" reach explained in terms your board or leadership team can understand. No jargon, no mystery.

Questions

Media planning & buying FAQ

We work within your budget regardless of amount. We've built effective local campaigns for small organizations and staff has also managed a $26,000,000 annual budget for a Northern California advertising campaign. If your budget is modest, the planning matters more, not less - there's less room for a wasted placement.

Yes. Production has been part of MAYACO's work for over three decades. We can produce your advertising or place creative you already have - whichever fits your project.

As expected, an advertising representative tries to sell you what they want to sell. Instead, we evaluate every media option in your market against your goals, negotiate on your behalf, and verify afterward that you received what you paid for.

That's usually the right answer. Most audiences split their time across streaming and broadcast, and planning them together avoids paying twice to reach the same person.

Your objective, target audience, geography, budget range and timeline. If you don't have all five, together we will help define these areas and make suggestions for a successful campaign.

Let's build your media plan

Call MAYACO Marketing & Internet at (209) 957-8629 or email maya@mayaco.com. Tell us your goal, your market and your budget range, and we'll begin the discussion with the goal to recommend an efficient, targeted media outreach plan.

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