Internet marketing is the new frontier where small businesses hope to find a way to prosper. The opportunity to reach new customers is the promise. The challenge is learning the skills to thrive in the crowded new world. Here’s how one man did it and some lessons he has learned along the way.

STOCKTON -- There may be a misconception that the Internet is not an effective medium for reaching the Latino market, that the Spanish-speaking population is just not accessing it, whether for economic reasons or for a lack of computer knowledge.