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Here are five of the most common social media mistakes and how you can avoid making them.
No. 1: Starting without a plan.
It only takes a short amount of time to plan for a successful foundation but many people don't create one. It's like taking a trip but not having any idea of where you're going. Include such things as:
Once your plan is set, determine who on your staff will be responsible for carrying it out and hold him or her accountable.
No. 2: Poorly timing social media posts.
Know how your intended customer behaves online with social media.
No. 3: Breaking social media rules of etiquette.
Don't start a social media campaign without having at least a basic understanding of some of the rules.
No. 4: Failing to measure social media success.
Although it might not be easy to measure something like a conversation, you are able to measure factors such as your total online community size, the number of mentions of your brand across the social web and all the traffic referred to your business's website. The following tools can help you stay on top these important metrics:
No. 5: Ignoring your competitors.
Knowing who your competitors are and what they are doing is just as important as knowing everything about your own business.
To keep an eye on your competitors over social media, look at their website, locate the social media icons, sign up as a fan and start watching what they do. It's just as important to see what their fans are saying and use those reactions to improve your own business. For example:
If you create a Social Media plan, you can avoid these top mistakes in social media. This will also help you be more effective in your online marketing efforts.
NOTE: Some information contributed by Neil Patel, co-founder of San Francisco-based online analytics provider KISSmetrics.