1. People love to buy. People Don't Like Being Sold
People love to buy. They don't like to be sold. While Social Media is important to online marketing, be mindful not to try and only post sales-related information. Post something more relevant to your audiences and how it will benefit them.
2. A picture is worth a Thousand Words!
Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We'll be using more graphic software to turn our written content into visual content to make it more shareable on social media. Provided by Laura Pepper Wu of 30 Day Books and online social media guru.
3. Find Ways to be Unique
As social media becomes more competitive for attention of the viewers, find ways to bring something fun, new, useful to your audience. Talk about how others can join you in supporting local community efforts, share photos of something local and fun, celebrate local achievements of other community members, etc. If appropriate for your audience and business, do you have special recipes that you can share?
4. Social Engagement
Think of the online social media that gets your attention. What makes you laugh? What makes you think about something in a new way? What helps educate you? Your audience is the same. Share something unique and then ask a question to engage them. Maybe share a link. Maybe use a short video. It's all about creating engagement and not simply a static posting.
5. Know Where Your Audience Is
If you're trying to connect with the business community and other professionals, think LinkedIn. Short videos, relevant information, business tips all add to what would help engage your audience. For example, if you're looking for volunteers for an event, LinkedIn is good along with Facebook and other social media options.
6. Be Mindful of timing of Message
As you're posting on social media, be mindful about the audience and what and when is relevant in their lives. If you're posting about a restaurant special, the morning just before lunch is great. Remember to not just post the special but in other posts, you might include a link to a recipe or a community effort your company or organization is doing.
7. Content is King--or Queen!
People are so impulsive and quick to stop following, click-out, or ignore you social media efforts. It's been said before and needs to be repeated often, be RELEVANT to your audience interests and needs. It's all about them. Look at your efforts from the outside in and not the inside out.